I learnt recently about TransferWise a new startup that aims to disrupt the middlemen in the foreign exchange business. Midpoint-Transfer are also working on the same idea and will be launching later this year.
Foreign exchange is a horrendously overpriced product at the moment that is begging for disruption. The core idea of TrasferWise/Midpoint is solid – they provide a platform for matching buyers and sellers of currency, who get to transaction at the middle of the bid/ask spread at the time the transaction, and are charged a very small fee for this privilege.
Clearly the savings from traditional banks charges are huge so this seems a great product… diving into the details however things get murkier. The problem is that the consumer is taking a risk over precisely when the transaction will take place. Because they need to match with someone on the other side of the transaction there is uncertainty over when the transaction will take place – and thus a degree of market risk in the price. TransferWise allows you to set a limit on your transaction, but if the market moves against you that is still bad news.
A bigger problem is if they can’t match up buyers and sellers. There is no reason why currency flows in either direction should be even close to matching up in a given week (for instance). All kinds of factors from seasonality, to relative market penetration, to market sentiment will affect which side will be up or down on a given day. Obviously they could clear these balances daily in the market, but then the customer isn’t getting quite the deal they thought they were (though maybe they can make use of volume discounts to get a better deal than the bank). Alternatively the could create some kind of automated broker/trader to provide liquidity to the market but it’s hard to see how they are going to make money at these fee levels.
A different challenge they are going to have is in distribution. I know a guy who sells German property to English buyers. He has a list of forex brokers who share their commission back to him for any leads he provides – clearly he’s incentivized to keep using the existing channels rather than push the new one.
That said despite these challenges it’s clearly an exciting market and an innovative idea, and I’m sure the teams will be able to work through these and other challenges they face.


